Facebook Live Streaming
Have you ever thought about Facebook Live to improve your visibility on social media? Facebook Live streaming gets six times more attention than regular videos on Facebook and can give your website a welcome boost in the Facebook algorithm.
More and more companies are using Facebook Live as an indispensable tool to get noticed. Facebook Live is a valuable addition to your marketing mix if you want to expand your brand and increase awareness.
What is Facebook Live?
If you install the Facebook Live software, you can stream to your followers in real time from your laptop, tablet or smartphone. Your viewers will probably notice that this is a homemade production, as often only the basic options are used. You also have to get to grips with all the technical obstacles on your own and work around them in parallel to your actual performance.
Why not hire professionals?
Streamboxstudios can produce any Facebook Live streaming session you want. You really shouldn’t miss out on our opportunities to present yourself in the best sound and best image.
Since its launch in 2016, Facebook Live has become a popular way to increase awareness on social media. Since then, there have been more than 3.5 million live broadcasts. During a Facebook Live broadcast, viewers can interact with you and your content using emojis or comments.
What does Facebook Live offer?
Make your content as interesting as possible, be it informative, entertaining or both. Your imagination is your only limitation, but here are five ideas to help you get started:
- Question and answer sessions
- Real-time tutorials
- Make a news announcement
- Stream your actual event live
- Answer questions and comments about your blog
Question and answer sessions
If you are an expert in your field, you can plan a Q&A event where viewers can ask you questions in real time and you can answer them immediately.
Real-time tutorials
Viewers love giveaways. Offering a free tutorial on a specific task that your audience is struggling with can be beneficial for you and your brand while helping those who are watching. You can also use these tutorials to answer questions. This further strengthens interest in you and your brand.
Make a news announcement
Do you have a new product or service and can hardly wait to tell the world about it? Why not announce it on Facebook Live? Remember to keep sharing links and offering clear, regular calls-to-action to improve conversions.
Stream your actual event live
If you are organizing a live event, be it an award ceremony, a presentation or a trade fair, stream this event via live stream and thus ensure additional attention. Show your audience what they have missed if they have not attended the live event.
Answer questions and comments about your blog
A Q&A session is a great solution if you’re struggling to keep up with all the questions you receive on your blog. Instead of working through each one individually, plan a Facebook Live event instead. Answer frequently asked questions in a single stream and increase live engagement at the same time. If someone misses the live streaming, he/she can repeat it later at any time. You can also share the Facebook Live stream on your New Arrivals page.
Using Facebook Live
Getting started with Facebook Live is pretty easy. Click on the Live video option next to the status update on your page. You can then write a description for your Facebook livestream and select your target group. Broadcast in public mode or restrict it to certain selected subscribers.
However, there is more to a sophisticated presentation. When it comes to quality, contact the Streamboxstudios team.
Advantages and disadvantages of Facebook Live
Facebook Live boosts awareness, bolsters your profile and gives you more influence on the Facebook algorithms. It is also free of charge. The downside of Facebook Live is that you may encounter technical issues that affect your engagement.
