We recom­mend the use of count­downs for our live streams for good reason: digi­tal par­ti­ci­pan­ts often tune into your chan­nel, for exam­p­le on You­Tube or Vimeo, long befo­re the stream starts so that they don’t miss any­thing. Howe­ver, a stan­ding pic­tu­re does not con­vey anti­ci­pa­ti­on or even exci­te­ment and ten­si­on. Users also do not know whe­ther ever­y­thing is real­ly run­ning or whe­ther the­re are tech­ni­cal problems.

The dis­play of a count­down, on the other hand, con­veys expec­ta­ti­on and indi­ca­tes that it will start soon. Cou­pled with sui­ta­ble music, the ten­si­on increa­ses.

Important: You should start exact­ly at the end of the count­down. A delay of some­ti­mes just a few seconds does not go down well with the digi­tal audience.

If you use the count­down in social media, you have the oppor­tu­ni­ty to crea­te an expec­tant back­ground noi­se. By pro­mo­ting your count­down on social media and other chan­nels, you can attract a lar­ger audi­ence and gene­ra­te more hype.

Count­downs can also be used for break times, for exam­p­le, as many visi­tors like to stay online during the break becau­se they don’t want to miss any­thing. By ima­gi­ning a count­down, howe­ver, they can also relax and take a break, becau­se they know when it will continue.

If a count­down is strea­med in com­bi­na­ti­on with a video image from the con­fe­rence room, digi­tal users are even more invol­ved and have an even grea­ter fee­ling of being there.

Stream­box­stu­di­os can use sui­ta­ble tools to cus­to­mi­ze count­downs to your cor­po­ra­te design.

Stream­box­stu­di­os sets up stage moni­tors so that spea­k­ers on loca­ti­on always know exact­ly how much time they have left for their con­tri­bu­ti­on or so that pre­sen­ters know what the cur­rent broad­cast time or the run­ning time of video or audio inserts is. The per­sons invol­ved can see all rele­vant time on the­se. The­se moni­tors can also be used to pass on stage directions.